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Fool's Gold
Anthony Donskov
There's a lot of glimmer and sparkle in the fitness industry these days that comes at the expense of substance: Twitter accounts, Facebook pages, YouTube videos, blogs, articles, "likes", "follows" and every other form of social marketing under the sun. While I certainly don't blame fellow practitioners for jumping on the social media scene (I have), finding quality information is like mining for gold. According to Wikipedia: "Gold has been a valuable and highly sought-after precious-metal for coinage, jewelry, and other arts since long before the beginning of recoded history." In other words, gold is a valuable resource! Fool's gold on the other hand is very common, so common in fact that in the earth's crust it is found in almost every possible environment, hence it has a vast number of forms and varieties. I believe the same holds true regarding information in the fitness industry. Plenty of resources, but few that hold their value in gold. Below are three ways to mine for gold in the fitness industry. . . . keep reading
Drinking the Michael Boyle Kool-Aide
Anthony Donskov
Many times in the fitness industry people are accused of following blindly, believing everything they read, and falling victim to what many call: "drinking someone's Kool-Aide." As a young impressionable strength and conditioning coach, my early years were spent searching for logical answers to complicated questions, not knowing what or whom to believe and where to turn. Sifting through information hoping to find a defining moment that would enhance my career and light a spark in my life as a Coach. I spent thousands of dollars on continuing education and still was not satisfied. My questions were not answered and I felt more confused than ever before. The day that I discovered strengthcoach.com changed my career, changed my path and breathed new life into my role as a Coach. . . . keep reading