Jeff Higuera, NASM-PES, CSCS, CPT is currently the Sports Performance Team Leader at RDV Sportsplex. Coach Higuera has spent the last 5 years developing one of the most successful sports performance programs in the southeast US.

Besides coaching NFL Pro-Bowlers, MLB All-Stars, NBA Stars, as well as some of the most talented up and coming high school and collegiate athletes, Jeff also coaches and develops other elite and up and coming fitness professionals. In the fitness industry since 1998, Coach Higuera has been presenting at state and national level conferences since the age of 22.

Jeff's unique motivational style of coaching, success philosophy, and the ability to lead others has landed him on various national TV programs, radio programs, authoring numerous articles, and writing his first book. Other than his career as a fitness professional he, along with his wife, own a charitable organization Giving Soles Inc., which provides brand new pairs of athletic shoes for underprivileged children.